Foster Parenting

Agency: Demner, Merlicek & Bergmann

The campaign was aimed at raising awareness about children in need of foster parents, as the state plans to start closing the outdated and poorly organized children foster homes. Instead, the idea is to stimulate families to undertake the care of abandoned children, or children with parents who cannot take care of them.

Director: Ivaylo Minov

Produced by: Viktor Velkov / Camera

Director of Photography: Orlin Ruevski

Editor: Alexander Kolev

Music and Sound Design: Krasi Todorov

Guest Guitarist: Miro

Casting: Mila@Coolworks

Date: March 2012 Client: National Agency for Child Protection Skills: kids, social

The personal website of director Ivaylo Minov

I am a Bulgarian-born filmmaker working between Sofia and London. Over the last six years, I have been directing TV commercials for agencies like DDB, Leo Burnett, Lowe Swing, Publicis, Huts JWT, Demner Merlicek & Bergmann. I have worked for a wide range of clients – from mobile telecoms through charities to a viral campaign for a presidential candidate at the 2011 elections in Bulgaria.

I have a film making diploma from the London Film Academy, following a BA degree in Journalism by the American University in Bulgaria. I have worked in media and theatre, before discovering my passion for film making and turning it into a full-time devotion.

Find me at:
liaminov (at)
0044 7757 428696 (UK)
00359 886 880564 (BG)