Rhythm

Agency: Interpartners

This commercials was shot in a field outside of Sofia. Native American culture has always been very attractive to me, so I was happy I got to do a little thing about it, even if only a commercial. It features Pelo, a colleague of mine, whom I’d always thought would make a great Indian chieftain; a very talented little boy, Volen; and the Young Indian, Miro, who got the chance to roll in the grass with two girls, while his pregnant wife, Mira, was relaxing in the shadow. The story itself is preposterous, come to think of it, but the visual side of it was so interesting to create.

Director: Ivaylo Minov

Produced by: MVM International

Director of Photography: Julian Atanassov

Production Designer: Stoyan Zikov – Stucky

Editor: Vesela Videlova

Music & Sound Design: Kaloyan Dimitrov

Date: September 2010 Client: DSK Bank Skills: kids, live action

The personal website of director Ivaylo Minov

I am a Bulgarian-born filmmaker working between Sofia and London. Over the last six years, I have been directing TV commercials for agencies like DDB, Leo Burnett, Lowe Swing, Publicis, Huts JWT, Demner Merlicek & Bergmann. I have worked for a wide range of clients – from mobile telecoms through charities to a viral campaign for a presidential candidate at the 2011 elections in Bulgaria.

I have a film making diploma from the London Film Academy, following a BA degree in Journalism by the American University in Bulgaria. I have worked in media and theatre, before discovering my passion for film making and turning it into a full-time devotion.

Find me at:
liaminov (at) gmail.com
0044 7757 428696 (UK)
00359 886 880564 (BG)

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